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This means they can develop specialised knowledge and expertise in their field. Independent shops tend to be more specialised than large chain ones.
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If you buy from a small high street shop, however, your purchase gets noticed and felt by real people. It doesn’t get felt or make much of an impact.
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When you buy from a large-chain retail store, your purchase is just one of many. Customers have often commented on how nice it is to speak to a helpful, friendly person rather than a large, faceless company. If you buy from independent retailers via a platform such as Down Your High Street, you can always get in touch with the shop to ask questions. If you’re an independent retailer, sign up to sell those unique products of yours. Partly because they usually can’t afford to sell with the likes of Amazon. The products sold in independent shops tend to be more unique than the mass produced ones sold in large chains. Why you should shop localĮver bought a piece of clothing from a huge chain shop, and then seen someone else wearing the same? It can be kind of style-cramping. You can find out more on Down Your High Street's website. Those who sign up typically make up to £500 in their first month of joining and some have made sales as high as £450,000 over a 12 month period. If you’re an independent retailer, then signing up with them should be a winning business move. They help independent retailers sell products to customers via their online platform. You have to be a brick and mortar (real life and not only online) shop to join. It's part of a new campaign which has seen InYourArea and Down Your Hight Street join forces, called #ThinkWhereYouShop.ĭown Your High Street is an online platform that supports local high street shops. In the run up to Christmas, the competition against large corporations and companies is bigger than usual, but InYourArea is giving a local business the chance to win a huge prize thanks to Down Your High Street. The people behind the independent high street shops deserve to be supported by some of the bigger companies. If you are an independent retailer yourself, you should be proud of making it through a global pandemic, out of the other side as lockdown restrictions lifted, and back to serving your customers. Local businesses need our help more than ever after the last 18 months.